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Nestlé Instant Noodles Innovation

By Thomas Langella on August 04, 2020 11:00 Call for entries 0

Make Instant Noodles the New Today’s Favourite

Instant noodles are one of the favourite go-tos when people have cravings! Their versatility allows a world of possibilities for making the perfect dish in short order. Whether they cook it for lunch, dinner or as a snack, people usually spend less than 10 minutes preparing their instant noodles.

People from all over the globe enjoy Instant Noodles from Nestlé. They offer a large variety of products, in different formats (soft pack, cup, bowl, box) and different brands, the most common being Maggi. Instant noodles are one of those comfort foods solutions that have been on the shelves for years, and Nestlé knows they must catch-up with consumers’ expectations which have emerged in recent years.

People have an increasing need for a healthy lifestyle but they don’t want to sacrifice convenience. They know healthy food benefits their body and physical health, but they want to enjoy food that is still fun and tasty. Instant Noodles has not yet struck the balance between health and taste, and Nestlé needs your creativity to imagine new product ideas that would suit these new trends. Can you help?

Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

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Help CINI MINIS soak up some crazy fun Gen Z culture for a new campaign!

By Mikhail Kachakhidze on May 20, 2020 13:09 Call for entries 0

Help CINI MINIS soak up some crazy fun Gen Z culture for a new campaign!

CINI MINIS, a breakfast cereal from NESTLE, are crunchy little squares with cinnamon you can see and crunch you can hear. This crazy amount of cinnamon and crunch has fueled a brand story that is unabashedly about the shameless pursuit of pleasure. They love cinnamon and will do just about anything to get it. And, yes, this means they are a fun-loving bunch of cannibals!

One fun fact is that the kids who ate CINI MINIS 18 years ago when the cereal was launched in Europe, still eat CINI MINIS today, as twenty something years olds. Usually kids’ brands remain kids brands forever, but not CINI MINIS! The brand and the kids grew up together, into teen-agers and young adults. To keep the relationship tight, CINI MINIS wants to keep up the new conversations, the jokes and the pranks by actively encouraging, not only its shameless pursuit of cinnamon, but the shameless pursuit of pleasure into the lifestyle areas that older Gen Z has become passionate about. Can you help CINI MINIS extend the fun in its crazy, quirky signature style?  

Create crazy, quirky and distinctive social posts that help CINI MINIS fuel the shameless pursuit of pleasure in dancing, fashion and travel among fellow Gen Zs?  

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Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Good luck!

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Create an out-of-the-box activation campaign for the P&G brands to facilitate vulnerable groups as the Corona-crisis continues and lockdowns start/continue to lift.

By Maxim Vandewynckel on May 14, 2020 11:31 Call for entries 0

Create an out-of-the-box activation campaign for the P&G brands to facilitate vulnerable groups as the Corona-crisis continues and lockdowns start/continue to lift.

Covid-19 has redefined our relationship to essential household and hygiene products. They are even more essential to us now but for different reasons. They don’t just provide a living standard anymore: they are a prerequisite for living normally again. Not just fulfilling a household function, but also a societal and communal responsibility. A hygiene issue is no longer just a personal one – it’s of public concern and consequence.

As the crisis continues and lockdowns start to lift, Covid-19 will continue to pose a serious threat. We will all be adjusting to a world with renewed responsibility to keep everyone safe and provide support to those affected by the crisis, be it health or revenue, especially the most vulnerable in our communities.

In the current pandemic, organisations must adapt to keep citizens safe and protect the most vulnerable. P&G wants to continue playing a role in providing relief and supporting the most vulnerable communities across Europe (European Union + Turkey + Russia).

Create a memorable activation idea for P&G and its essential products. This activation idea will be used for P&G’s community efforts, to facilitate the vulnerable groups in a post-lockdown world.

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Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Participate before 24 May!

Good luck!

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Meet our Creator of the month - sidehr!

By Pauline Gaudillat on May 05, 2020 12:00 Featured Authors 0

This week, we are happy to introduce you to sidehr. Let's read more about this Algerian creative soul!

As an introduction, is there any quote that you like to follow as your mantra? 

One of the beautiful secrets of "difference" that I discovered is "movement"

Can you imagine a movement without two different things? What is the definition of life if it is not a movement in space?

Tell us a bit more about yourself (what have you done/worked/studied, where do you live, what do you like most about your country/city, what characterizes you the most and anything you feel comfortable sharing) …

Multidisciplinary artist, visual artist, musician, singer and designer.

Researcher in the field of the arts unit, and the relationship of art with science, work, civilization, and life in general.

Currently, Manager of “Joli Pub” a design and communication agency..

I authored several new concepts on art, culture, civilization, sustainability, and life

Activist in associations since he was 10 years old

I love to learn and live new experiences, the philosophy, I hate routine, despite my knowledge that there is a need for repetition in life, and that it has some beauty, but I am not designed for it.

I live in Algeria, a country with lots of sun, space and cultures ... You can live the four seasons in one day, when you travel from north to south.

How did you find out about eyeka?

At the end of 2019, I decided to test my abilities on a global scale, I did a search on Google and I discovered eyeka

You’ve joined eyeka in September 2019 and you’ve already won 2 prizes, how cool is that! What do you feel about those prizes?

I gave up teaching fine arts because I felt that I had only theoretical information and that I could not offer anything to students that I had not experienced myself.

My success in the top 10 in the first competition was a great feeling for me, and it gave me hope to lead the experience harder and I won two competitions and it's great.

As for the price, I decided to get married and pay the wedding fees, and I invite everyone to come, just bring the masks with you.

Do you have a creative process? If so, can you share a bit of your secret with our community? Where do you look for inspiration?

I advanced and explained my philosophy on the difference.

Variation is a good engine of ideas, you never have to say it: just that or just the other, but rather, how to combine the two extremes.

You know that the symphony is made up of different machines and sounds, and each instrument plays a different phrase from the other, and the genius lies in combining them into one masterpiece.

When submitting an entry, how do you keep positive if it is rejected or not selected as a winning entry?

Life taught me not to give up, life if it doesn't give you, it taught you

What would you like to achieve (or have already achieved) with the prizes you will win/have won?

Although I have accomplished many things in my life, I still have a lot to do.

The strangest thing is that when I step on the podium to receive an award, I think of the next step

If you had to describe eyeka in 3 words, what would they be?

My new launch

Finally, is there anything you would like to share with our creators (secret, tip…)?

We must remain positive; we must have fun, love and appreciate life and the beauty of nature, and contemplate it, because nature has made many geniuses and philosophers. As for technology, we don't know if it's capable of doing the same thing, and we have to wait centuries to get the answer.

My music link: http://ahmedraouf.reverbnation.com/

 

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Vicks Inhaler for a new generation!

By Pauline Gaudillat on April 30, 2020 09:19 Call for entries 0

Design a truly innovative Vicks inhaler device that genuinely offers younger adults such a delightful and new user experience that it becomes an essential element in their regular wellness regimen!

Vicks, trusted by generations throughout the 20th Century, to help relieve the discomfort and symptoms of nasal congestion in times of cold and flu. Vicks Inhaler – the mist of menthol solution, that unmistakable aroma indicating that better moments would soon be here – remains essentially unchanged for almost 80 years.

Vicks Inhaler clearly needs to innovate and attract a new generation of users with a modern functional and aesthetic design that will make it the must have device for relieving nasal congestion, whenever and wherever it strikes. Can you help?

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Jury's Prize

  1. 3,000€
  2. 1,000€
  3. 500€

Share your idea before MAY 17th, 23:59 UTC.

Good Luck!

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